No Coffee in My Room

We recently went on a pleasure trip to San Antonio, TX. We started out our day by drinking way too much coffee; we knew we could not get what we would consider a good cup in an airport. We knew we would have to wait until we got to our hotel to fix a good cup. Preparation was important to accomplish this.

We carefully selected a couple of our favorite coffees, roasted them two days before we left and pre-ground them, we had no choice, you can only pack so much in your carry-ons. It can be a hard decision, take all the equipment needed to make a good cup on the road or pack the clothing you need for the trip. We checked to see if the hotel we selected had a coffee pot in the room, it did. So we packed our pre-ground coffee and filters and hoped the pot was clean and the water was at least okay.

By the time we got to our room we were ready for a cup of fresh brew, it is a long trip; we needed that cup of coffee and to relax before going to look for a local place to eat up some culture. What a surprise when we saw the coffee pot in our room. I freaked, it was a single cup that used pods only, and they slide in on a tray. No way to make a pot of my all time favorite, Kenya French Mission Bourbon. We had smelled that coffee in our carry-on all through the airports. I needed it.

I headed straight to the lobby to ask if they had real coffee pots in hiding. The clerk suggested we go to Wal-Mart and buy one. Couldn’t do that, we did this trip without a car, it is a challenge, but in San Antonio it can be done easily.

What to do now, hummmmm!

I recently read an article in Fresh Brew magazine about pour-overs, so I had the concept in my head on how they work, I got into my MacGyver mode and created one with the things I had in our room and enjoyed a cup of our coffee each morning before we started off on our site seeing for the day. Here is what I did.

*I used one of those plastic drinking cups sitting by the sink, a large Styrofoam cup with a lid (good thing we purchased a large Coke to go with dinner) the coffee filters we brought, folded into a cone shape and hot water (that was the only thing that little coffee pot was good for, hot water.)

I put a filter in the top cup, add coffee and slowly poured the hot water around the edge of the coffee and kept doing this until our cup was full. Ah, fresh brew!  Now before we go on our next trip, we will purchase a travel pour-over. It will not take up to much room in a carry-on and we will know that at least we can have good coffee in our room. Leaving room to freak about something else, like no water pressure in the shower.

An added note about road trips: One of the first things we do on any pleasure or business trip is look for a local coffee roaster or local coffee shop. We would never visit a chain, we stick with the locals. We didn’t find a really good one until the day before we left San Antonio. We stumble upon one in a new art district at the end of historic neighborhood we walk through. The fresh brew was good and we really enjoy meeting the Barista/manager and talking coffee with him. He was very excited about what he does. When we told him that we are roasters in Indiana, he asked if he could pull us a shot of his espresso, very nice. There is just something about the atmosphere in a local shop that you just don’t get in a chain. What do you think it is?

Where have you found the most interesting place for coffee on a road trip?

*Disclaimer: I recreated this at home, but the results were the same. My coffee was very good. This black plastic pour over is something like  I will look for my next road trip.

Cause Coffees

What Is a Cause Coffee?

This is a method for you and our company to show our support for a worthy cause. As coffee drinkers we have to purchase coffee anyway, so why not let our passion for fresh roasted coffee help support these causes? Midwest Coffee Company is working with two Indiana organizations that have two very different missions. Both organizations promote education and a healthier lifestyle.  We believe we are doing the same thing with our coffee business. We provide earth friendly, people friendly and chemical free products. Many of the chemicals that are used throughout the growing and production process before you get your coffee are harmful to the body and our environment. We are proud to be providing freshly roasted, 100% chemical free coffees, grown with fertilizers and/or pesticides that are strictly of animal or vegetable origin. Our coffee has been protected in warehousing, shipping and handling processes, both abroad and in the US, from cross contamination from chemicals. We also package our coffees in biodegradable packaging and purchase many fairly traded coffees. 

Our first cause coffee is the Teal Ribbon Collection for Ovar’coming Together. There are two coffees available to support this cause. Knowledge is Strength Blend is a regular full bodied coffee and Peace of Mind is a Swiss Water Process Decaffeinated Blend. The big kick off for the sale of this new coffee is at the 2009 Ovarian Cancer Run & Walk, Saturday, September 26, 9 a.m., at City Market in Indianapolis. You can pre-order your coffee to be delivered the day of the race at the registration tent, by placing your order on the registration form or order online: Teal Ribbon Collection. Then you can continue to show your support throughout the year as you purchase your regular coffee supply. A larger percentage of the proceeds will go to Ovar’coming Together on all coffee pre-ordered and picked up the day of the race.

Ovar’coming Together is the nonprofit ovarian cancer education and resource organization serving the communities of Indiana through partnerships with the medical community and other cancer-oriented organizations. Go to their website to learn more about this great organization.

Our second cause coffee is Greenway Coffee. The current offering is Greenway Fall Blend. Watch for the ever changing seasons of coffee. As new freshly harvested coffees come on the market we will introduce a new Greenway Coffee Blend for that season. A percentage of the proceeds from the Greenway Coffee will go toward the expansion of the Grant County Cardinal Greenway. Grant County’s section of the Greenway is part of a much larger Rails to Trail expanding out to parts of Indiana and eventually becoming part of the American Discovery Trail.

 Cardinal Greenways is a private, not-for-profit organization. The Cardinal Greenway is the longest rail-trail in Indiana and spans almost 60 miles from Marion through Muncie to Richmond in East Central Indiana. One of the goals is to join the Marion portion of the trail to the Sweetser Switch section. Creating a completed section 14 miles long.

The Cardinal Greenway receives no public funds to help with trail maintenance. Therefore the Greenway depends on trail users and interested community members to support the many trail enhancements with gifts of time, talent, and financial resources. One more way to show your support is to purchase Greenway Coffee for yourself and your coffee loving friends. Order on-line at Midwest Coffee Company, Marion, Indiana. Greenway Fall Blend will be introduced at October Fest, October 3, downtown Marion and will be served at the upcoming Greenway auction in Gas City on October 24.

In the near future we will be introducing one more cause coffee. We will be working with two of Grant County’s own Taylor University graduates who are working with a Chicago intercity youth ministry. Watch for details.

Passion for Coffee in Your Cooking

I met a fellow blogger (Elisha) recently that has some of the same passions I have, well I didn’t really meet her, she lives in California and live in Indiana. So I don’t think we will be going for coffee any time soon, but maybe we can drink some at the same time and have an internet girls coffee night. Any way she loves the idea of cooking with coffee and likes to experiment with combining them to create something wonderful and unique. She found my Chocolate Cookie recipe during an internet search, she loved it so much she contacted me to see if she could post it on her blog. I told her, well of course, just give me credit for this wonderful creation and all the profits for the mega company she could start in California just from this cookie alone. Kidding about the mega company part. Elisha shared several cookies that night with friends under the stars in LA, read what she has to say at her Hands Down article. Don’t stop there, read the whole blog, it is good.

We agree that the cookies need to have a rich, full body coffee in them and we both used a Kenyan coffee.

On with what I wanted to share with you. Elisha has started a really cool blog. It is call The Caffeinated Culinarian. She has started collect recipes that use coffee and tea, that is where the caffeine comes into play. She has an Earl Grey Shortbread Cookies I would love to try, even though it doesn’t include chocolate.

Last weeks coffee cooking experiment.  We had friends over to try one of our new coffee experiments, a marinate made with coffee. We put chicken breast, pork tenderloin and beef in the marinate for 24 hours and then grilled it. Everyone thought the chicken and pork was great, the beef was just ok. We are still working on the recipe. We will post it when we are happy with what we have created.

Today’s coffee cooking experiment.  I took a chocolate chip muffin mix, I don’t usually use box mixes but I was in a hurry, I replaced the water for a cup of strong brewed Mocha Java, added a few white chocolate chips for looks, 2 tablespoons of flaxseed meal to pretend the muffins are healthy, put it in paper lined muffin tins and sprinkled a few almond slices on top before baking. Baked them per the box instructions. When they where done I sprinkled them with a little powdered sugar. I will serve them to some late night guess that are coming in from Chicago. If they think I work hard on the muffins, I will let them. Did you notice, chocolate and coffee, it is not dessert to me if it doesn’t have chocolate.

If you have a coffee cooking experiment you would like to share, I am sure other would like to read it. Send it to me.

Do you want to learn more about coffee? You might like to read, The French Roast Coffee Conspiracy, Parts 1-3.

French Press It!

Some writers would address this article to coffee fanatics and connoisseurs, but I am telling everyone, if you haven’t tried it, you have a new coffee experience waiting for you.

The French Press

There are two reasons I can come up with to use a French Press:

1. TASTE, what the French Press does to the coffee is unique to pressed coffees.
2. The press makes just enough coffee to fill my travel mug and I don’t have to worry that I forget to turn off the pot before I left.

Any coffee will work in a press; the grind and water are the most important elements. You will need to use a course grind (about like cornmeal) and of course good filtered water.

Well I guess you need to have a French Press. You can get a press at Wal-Mart, Target or Meijer. Name brand, off brand, I don’t believe it really matters that much. I do really love the looks of the Eileen by Bodum and it would make me feelvery elegant to share a pot made in the Eileen, but I am not willing to pay the price. I will stick with my boring $20 press.

The whole process is this simple:

1. Grind two tablespoons of your favorite coffee (course grind)
2. Heat your filtered water to about 200°
3. Pour the hot water over the coffee in your press
4. Stir, smell, Ummmm! Put the lid/plunger on
5. Let stand 3-5 minutes (length determined by what you like.)
6. Give it a swirl and then plunge it
7. Drink it black or pour it over cream & sugar. (I am a cream & sugar person, which just about kills some coffee fanatics.) Oh well!

Short and simple. I could have given these instructions all wordy, but it will still come out the same. One more hint to make it better, pour it slow, drink it slow, relax, think good thoughts and Take Time to Taste the Coffee. Share a pot with your best friend or any friend; they will think they are your best friend after sharing this special coffee moment.

What is the best coffee to use in the French Press? Any coffee that you already love will do well in a press, but I have several that I am fond of right now: French Mission Bourbon, Colombia Serra Nevada, Nicaragua and Sumatra Half-Caf. Ask me in a few months and see if I still am hooked on those. Some press users prefer a dark roast and some prefer a medium roast, which is really just a taste preference. What I have found as a coffee roaster to be of the most importance is; high quality, fresh roasted coffees make the best cup no matter how you brew it. I look for a medium roast, full body with deep earthy, chocolate or nutty undertones, with just a hint of sweet fruitiness. A little of an Ethiopian coffee added will give you that fruit.

So if you have not already ran out and bought yourself a French Press, Press Pot, Coffee Press or Plunger go get one for your home and one for your office.

Create some fun tastes by adding other elements in the press like spices, cocoa and dried fruits. Make an extra cup and chill for an Iced Coffee later.

Why do you like to use a French Press?

Other articles you may want to read: Iced Coffee, the Better Way

Technorati Tags: french press,coffee,fresh roasted coffee

Coffee in the Garden

Every day across America, millions of pots of coffee and tea are brewed, and the millions of pounds of wet grounds, filters and bags thrown in the trash.  This wasteful and could be put to so much better use.

Coffee and filters can be used in the garden and farm as follows:

• Throw it in your compost: Coffee grounds are 1.45% nitrogen and contain calcium and magnesium to add some trace minerals you may not get from your other organic material.  Coffee grounds are a green material (I know coffee is brown, but same idea as grass clippings) so you should add with at least equal amounts of brown material (leaves). Coffee filters and tea bags decompose quickly, so just put it all in the compost pile.
• Add it directly to your garden:   Coffee has an average pH of 6.9 so for all intensive purposes, it is neutral. It loses most (or all) of its acidity during the brewing process.
• Fertilizer: Sometimes your plants need a little boost in the morning as well.  Simply add a couple cups of coffee grounds to a bucket of water and let it seep for 24 hours and apply to plant in the same way you would compost tea.  If you are busy/lazy you also can use it as a side dressing on top of your soil and let the rain seep it for you. That is my preferred method.
• Annoy your pests to stay out of your garden: It has been said that coffee grounds can deter cats from using your garden as their own personal commode.  There are also reports that it can deter slugs as well.  Coffee grounds may annoy ants to convince them to move their home elsewhere.

You can usually get coffee from your local coffee shop. But here is another thing to think about. Has the coffee you are using been grown organic. No chemicals used on it before, during or after the growing process. If you are trying to truly keep you garden chemical free, consider the coffee you are using in the garden and  compost pile.

There is some great information on the web about starting a compost pile in your back yard. I am amazed at how much stuff we have come up with  to put in the pile since we started our this spring. Coffee grounds has been a big boast to our pile because we are always serving coffee. When I will start to put something down the disposal, and then I remember I have a small bucket by the sink to take to the pile. We very rarely use the disposal anymore.

Bonus things to do with coffee: 

1. Put some coffee grounds down the disposal, let it sit for a little bit and then run it, the grounds will help freshen the disposal and the drain.
2. Have a musty trunk or old chest of draws, put whole bean or ground coffee in them, it will remove the smell. Give it some time, it works.
3. Place a bowl of coffee beans in the refrigerator, it will keep the smells out. This is the most important reason to NEVER, NEVER store your coffee in the refrigerator. Coffee absorbs smells and taste very easily, unless you like onion flavor and scented coffee, keep it out of the refrigerator if you intend to brew and drink it later.
4. This one is from my non-coffee drinking son. He loves the smell of fresh coffee. So we took a nylon stocking and made a sachet for him to put in his car. You can hide it under the seat or just keep it on the dash. The ideas came to him when he was delivering some fresh roasted coffee to someone he works with and when he got back into the car, the whole car smelled like fresh roasted coffee.

This is just an FYI: I made a challenge to an art friend of mine, do a painting this summer with coffee. I am providing her with some shots of espresso for the challenge. Can’t wait to see the results.

You might enjoy reading Chocolate, Coffee and Cookies. Includes my own Chocolate Coffee Cookie recipe.

The Good, Bad & the Ugly of Blending

Our goal for a blend is a very simple goal; achieve a more complete, complex and pleasing coffee experience than can be gotten from brewing single origin alone. Blending can be fun.

When we are working on a custom blend, the first thing we do is figure out what the strengths of our coffees are and then select the ones that we think will complement one another without over powering those qualities. The second step is the process of deciding what percentage we will use of each coffee. It is a trial and error kind of thing. You have an idea of what you think will work together and then you start mixing it up a bit. One of our favorite ways to create a blend is to brew a strong pot of each of the single origins and with a teaspoon and cup measure in some of each, taste, let it cool in the cup and taste again. If we like it, we work it over to see if there is a better combination.

There are coffees that work so well together the blends have become famous, such as Mocha Java. But the one thing you need to know is everyone’s Mocha Java could taste different. It just depends on the coffee that is select from each of those regions.

We also blend because we have gotten a large group of clients that love there fresh roasted coffee all day, but don’t really want to stay up all night. So we do some very good half-caf  blends. Now this takes time to perfect what to do. Because a decaffeinated coffee require more care in roasting the regular coffees, it is best to roast them separately. We like to call this a Mélange, which is a blend of coffees that have each been roasted individually. They could have been roasted to a different degree, some light, some dark or from different origins. Mélange is fun to say, so when talking about blends I make sure I work it into the conversation.

Espresso blending can be quit the art. It can be a blend of three to seven different coffees, a combination of different origins and/or roasting levels. Each one is there for a reason, not just hap hazard added. Finding the right coffees for most roasters is an ongoing endeavor. A good espresso will make a big difference in your coffee based drinks. When you find one you will know it.

I think this was a short and sweet description of the GOOD of blending.

Now we can move onto the BAD of blending. I guess the first BAD of blending would be, for just the sake of blending. From a marketing perspective a larger number of choices with cool names can be good for sales, but not so good for taste. If a roaster has purchase say 4 coffees and create as many combinations as he can come up with, that is a lot of blend choices, but not necessarily good choices. The number of blends offered isn’t important, but what you achieve from that blend sure is.

Now this is just an observation from our time in the coffee business. Many people think that all coffees are blends and they are under the assumption that a blend is better than a single origin. NOT TRUE! A blend is only as good as the carefully select coffees used to create that blend, and the skill of the roaster that created it.

I guess my second thought on the BAD of blending would have to be if you blended a coffee that was so complex with so many things going on that you would miss them because you stuck it in a blend. Don’t let anyone tell you there isn’t a coffee out there that shouldn’t be included in a blend. In my opinion they are wrong. There are some “out of this world” single origin coffees and I wish I could afford to buy all of them. To truly experience them, they should be brewed alone, but shared with another coffee lover.

What would be the UGLY of blending? I am telling you this does happens. All of the coffee from a region is purchased by a large roaster all mixed together; it doesn’t matter what quality or defect is in the bean. It could have been processed wrong by the farmer, have molds, been a bad crop, handled badly coming into the US, allowing it to pick up some very nasty taste along the way, but then it is all roasted into one blend.  Now that is scary. What is in your cup????

I just thought of another UGLY, you could call this the Lie Blend. They call it by a well known name such as Kona Blend or Jamaican Blue Mountain Blend. Since there are no regulations out there telling you what percentage of a coffee needs to be in a blend to use that coffee as the enticer, you might think it is mostly the enticer coffee that is in the blend, but it could be 5% for all you know. Check the price, there is the tell.

I was reading some stuff on blending the other day and came across another reason to blend. It is an old-crop/new-crop blend. Right at first I thought, well that is a way to hide the fact that you have a bag of old flat coffee sitting in your shop. So I read on, the author said, “you can obtain a fuller, more balanced version of the particular coffee’s taste than could be obtained by roasting either new or old-crop alone. I still need to think on this one. Our goal is to use up a coffee before it becomes old-crop. So it is not an experiment we have done to see what we think.

Blending or Single Origin coffees, it is still a raging battle between the Coffee Purist and the Blend Enthusiast. However what really matters is it a good fresh roasted coffee bean that has been handled and processed well? What is in your cup?

I know the picture is cheesy, couldn’t help myself. Click on the picture, do you recognize it, is your age showing?

How Fresh Is Your Coffee

To truly talk about fresh coffee we need to start at the beginning.
Green Coffee Bean Freshness
Fresh really begins all the way back to the day it is harvested from the coffee trees and how quickly the farmer gets it to market. The quicker it is sold at the auction, put on a ship to the US, unloaded, moved into a truck, delivered to a storage warehouse and sold to a roaster, the fresher the green coffee will be.

Roaster to Your House
TIME! Oh’ so important for your roasted bean. There is a whole science experiment that could go with this part of it. How long does it take for your roasted coffee to degas? DEGAS? What? Yes, coffee beans do have gas. But you do want to be near them when they degas, unlike uncle Fred. It takes about 15 days for the degassing to be complete. It’s all downhill from there. Deterioration starts, wonderful flavor is lost and aroma will start to diminish over time. If you pre-grind your coffee it will happen even quicker. So drink your coffee in the first 15 days and you will not have to worry about that. Now this is a problem I have with the big companies out there. They tell you that they vacuum seal your coffee to hold in the freshness. What a load of S****! (stuff) If you vacuum seal coffee before it is done degassing the bag expands and could even pop. So if it is in a brick, it must have been done degassing before it was even put in the package.

So what am I telling you here? Buy a 15 day supply, fresh from the roaster, take it straight home and put it into an air tight glass container. (Like a Ball Jar, but don’t crank it down too tight.) Enjoy all the ever changing pleasant flavors that happen in the first 15 days, and then order your next batch and start all over again. Try a different origin or blend to mix things up a bit. Don’t get caught in a coffee rut, there are hundreds of origins out there just waiting for you to bring them home. Midwest Coffee Company has 15 to chose from and they are all grown and produced 100% chemical free.

Storage is a major element in freshness. The amount of oxygen exposure your beans have will speed up the deterioration process. Light and temperature also play a part in freshness. We are constantly asked about storing coffee in the refrigerator or freezer. EEET, wrong. No fridg, no freezer. Put in an airtight glass, stainless steel, ceramic, or an old coffee or cookie tin. Put it in your pantry. Cool, dark, airtight. Perfect. Ah! I feel better. I can tell you stories about ice crystals and onions and Jell-O and your coffee if you want, just let me know.

Now the last part of this FRESH story is all about BREWING and drinking your coffee.
Grind it, brew it, and drink it. Don’t let it sit on the burner; put the leftover straight into a pre-warmed carafe or drink it all. Now in a perfect world we would all do this. Right? But some of us have to get up early and don’t function very well until we have had that first cup of coffee. Okay then, go ahead and grind it the night before, put it in your brewer with the timer set for way too early, and since it is not a perfect world and if your coffee has only been roasted for a few days, you may not notice that it sat in the coffee pot all night. But don’t forget to close the top on the brewer, the cat may lick it. You don’t really know what they do when the lights go out. It could be a real cat party.
What to brew in? There are so many wonderful choices and they are all good in there their own way. All methods will bring out something different in you fresh roasted coffee. I use several different methods and I am willing to experiment with others. Do you have a suggested method or a serious preference? Let me know. I will try it.

This is just some extra information that we can’t really do anything about, but it can affect the quality and flavor of you fresh coffee. Things like, how long it sits on a hot ship, on the dock and in the truck, or how about a cold dock and freezing in a truck on route to the warehouse, all of these things affect the moisture content of the green coffee. These are elements that are out of the roaster’s control. Several green brokers are working on storage and shipping solutions for the future of our precious coffee beans.

Flavored Coffee

I think if I am going to have flavored coffee, I would prefer chocolate or carmel.

Mostly I prefer to taste the fresh clean cup of whatever origin or blend I am having, with a little sugar.

Becoming a Coffee Purist

Discovering Single Origin Coffees

What do I mean by single origin coffees?  It is a coffee that comes from only one area, such as: Sumatra in Indonesia or Sierra Nevada in Colombia. They could mix the whole farm harvest together at an estate, but it would still be only one coffee from that area. The estate might call that an estate blend, but it would still be a single origin coffee.

I got hooked on single origin coffee with my first taste of a fresh roasted Papua New Guinea. 

It was on a spring Saturday morning, I had prepared a pot of fresh roasted PNG, filled my stainless steel travel cup, added sugar & cream, I used a lot back then. Grabbed the morning paper and headed for the glider on the patio. The sun was warm, the grass was still damp, there was a nice breeze and our fountain was bubbling away. There wasn’t another scene to experience, I didn’t think so anyway.

I causally took my first sip, not really paying much attention. WOW! It stopped me dead in my tracks; it almost took my words away. That is saying something.

What I tasted was like someone had put spices of some sort and citrus fruit in my coffee. It wasn’t like a taste slap, but a more subtle thing. I set the paper aside sipped again to see if I was mistaken, no it was really there. I set everything down, went inside, found the cupping note, to read what I was supposed to taste. It was right there in black and white, I tasted just what they said I would taste. Those people are good!

I couldn’t wait to tell someone I was amazed. I hadn’t had many good coffee experiences. Coffee for me had just been a time I met friends at a local coffee shop, order something with a lot of sugar, flavoring and steamed milk. I didn’t really taste the coffee. Which isn’t always a bad thing; it was bitter and needed covered up. As I learned about coffee, I found out that the bitter isn’t there if it is slow roasted and fresh coffee. Fresh really does make a difference.

Now, a new world had just opened up for my mouth. PNG was my new favorite coffee, for that day anyway. Now I have so many favorite single origin coffees, I have trouble picking what to fix in the morning, afternoon and evening.

Because we own a roastery, we have the opportunity most coffee lovers don’t even think to dream about. We sometimes have as many as 16 single origins around.  Right now my favorites are:

Kenya French Mission Bourbon, it is a very complex coffee with all of these characteristics over a couple of week’s period: berry, winey, coconut finish, lemon, Crème Brulee, tropical fruit, exotic spice, papaya, chocolate, very unique.

Ethiopia Yirgacheffe Kochere DP, light, fruity with nice acidity. You think of Michigan Blueberries.

Nicaragua Apanas FT is a clean and mellow coffee, with wonderfully delicate floral-nutty-malty aromatics, with a wonderful hint of cocoa.

I drink something different most morning but had Bolivia at least twice this week. Wouldn’t it be great if you could drink your morning coffee in a small café, on a side street in the country that it came from? That would really be an international coffee adventure.

There are some great coffees out there that lend themselves well to blending. But there is nothing like the pure clean taste of a fresh roasted organically grown single origin coffee. Become a Coffee Purist, try all the single origin coffees you can find, but if you are like me, your favorite will be ever changing.

 Is there room in a coffee purist pantry for a blend? What do you think?

French Roast Coffee Conspiracy Part2

In part one I gave you the technical  part of what is happening to your coffee as it is French Roasted now we can get down to the heart of the matter.

What happens to the flavor?  You will get as many different opinions on that one as there are coffee drinkers.

I have heard it said that most French Roast coffees have a flat, dull finish with a bitter after taste.  Some call it chard or burnt taste and unpleasant to drink. Another coffee aficionado said French Roast coffees are known to be, smokey-sweet, light body but quite intense and that none of the inherent flavors of the bean are recognizable.

Now I will throw a few words at you: Acidity, Body, Aroma, Complexity, Depth, Varietal Distinction, Sweetness and Pungency. These are the terms used in determining what we taste in our coffee. They are usually rated on a scale of 1-4, 4 being the highest (good). This can all be very complicated when we just want a good cup of coffee. When you change the roast level of any coffee bean, you will change all of these characteristics. It could make your cup better or worse. Finding a roaster that studies his coffees and know how far to go with the roast will make all the difference.  Just to let you know, there really are people out there that their job is to judge coffee this way. And it is a job that would have a pretty good buzz going most of the time.

Now I know what I like and don’t like and my mouth is probably doing all of that judging and I just don’t know it. My mouth is smarter then it speaks sometimes. But the point is all these things are affected in the roasting process. The good qualities of a coffee can be roasted right out of the bean and new ones can be brought into your cup. What you like is a very personal thing.

A general rule of thumb is that the darker the roast the less acidity and varietal distinction there will be. The body, aroma and complexity will decrease and the sweetness and pungency could increase.  There are a few origins that are known to be wonderful all the way from a light roast to a dark roast.  A good Kenyan coffee can hold its varietal distinction, complexity and depth. Most other origins of coffee cannot tolerate this darker roast and they are the best at lighter roasting temperatures, retaining the complexity, depth and varietal distainction.

So if you have a really great coffee roasted to 415°F to 435°F (Medium, Medium-high, American or Regular City) the best qualities are still present in the coffee. Why would you want them removed?

Start believing your taste buds; compare a French Roast to a Medium Roast of the same origin. You are the judge; don’t give into the French Roast Conspiracy.

For those of you who disagree with anything I have said here, now is your opportunity to chime in.

How do you like your coffee roasted? Why? Did you even know that there are different roast temperatures and that it would change the taste and aroma of your coffee?

Midwest Organic Coffee Company is offering a French Roast Taste Test to our clients. You will pick up your sample with your regular order.  Watch for more details.